Simply put, because it affords a unique smoking experience. Meerschaum is the most flavorful and beautiful pipe you can own.  

Meerschaum - one of the most porous substances found in nature -  

Acts as a filter, absorbs tobacco tars and nicotine, and yields a most satisfying smoke.  

Meerschaum smokes cool and dry with a flavor unrivaled by any other pipe.  

As it ages, meerschaum colors a rich honey-brown, improving both in appearance and taste.

Meerschaum Pipes - with a minimum of proper care - will last for a lifetime.
They will not burn out as briars do. 

A meerschaum is an investment in smoking pleasure. As beautiful as meerschaum is to the eye, its true beauty must be experienced. A meerschaum is made to smoke. Hold it. Enjoy its light weight and silky feel, its distinctive taste, its ripening to a mellow golden-brown. Justly deserving its reputation as the "aristocrat" of pipes, the meerschaum is not meant for the connoisseur alone. All pipe smokers can appreciate the unique pleasure of meerschaum.